> For the complete documentation index, see [llms.txt](https://even-financial.gitbook.io/developer-center/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://even-financial.gitbook.io/developer-center/marketplace-integrations/partner-pages/banking-deposits-marketplace.md).

# Banking Marketplace

How to get started with a Partner Page integration for Engine's Banking Marketplace.

## Standard Partner Page Integration

### Partner Page URL Syntax & Components

All Partner Pages utilize custom URLs and tracking to ensure all transactions are correctly attributed. To integrate the **Partner Pages** on your website, you would place the following URL on your page in your desired location.

{% hint style="info" %}
**PLEASE NOTE**: Your Engine representative will provide you with your specific partner page URL. Do not try to reproduce from the sample URL outlined below.
{% endhint %}

<pre><code>https://moneylion.com/network/<a data-footnote-ref href="#user-content-fn-1">{channel}</a>/<a data-footnote-ref href="#user-content-fn-1">{zone}</a>/
</code></pre>

* **Channel:** Placeholder to be replaced with precise values in the embed code provided to you.
* **Zone:** Placeholder to be replaced with precise values in the embed code provided to you.

If implementing using an anchor \<a> tag, you may consider having the link open in a new tab with a `target="_blank"` attribute:

{% code overflow="wrap" %}

```html
<a href="https://moneylion.com/network/{channel}/{zone}/" target="_blank">Desired Link Text</a>
```

{% endcode %}

***

## Different Partner Page Experiences

{% hint style="info" %}
Note that the screenshots in this section reflect a Personal Loans Partner Page, not a New Marketplaces Partner Page.
{% endhint %}

### Marketplace Entrypoints

There are two different experiences for users to start the initial step:

* **Explore Page**
  * Displays static preview offers from Engine by MoneyLion’s network of financial institution partners as the first step of the user experience.&#x20;
  * Offers can be sorted by credit rating, ZIP code, loan purpose, and amount. Users can click into a static offer to begin filling out the form.&#x20;
  * Preview Step is recommended for partners who want to utilize offer values and financial institution brand equity to encourage users to enter the flow.
* **Search Funnel**&#x20;
  * Displays the first question of the form (i.e., “Why do you need a loan?”).&#x20;
  * Using the Form Step, users can begin filling out the form immediately.&#x20;
  * Form Step is recommended for partners who want to maximize funnel efficiency and minimize the number of clicks in the user flow.

<figure><img src="https://3849802388-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MeMvVDbjd8vJWZ9Hwf0%2Fuploads%2FRi4TmuYpQHASrFbJqYLK%2Fimage.png?alt=media&amp;token=6f36124f-458f-429c-91b5-f0fb05bdaced" alt=""><figcaption><p>Preview Step</p></figcaption></figure>

<figure><img src="https://3849802388-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MeMvVDbjd8vJWZ9Hwf0%2Fuploads%2Fl9HYaUriBJanXy7ibRv5%2Fimage.png?alt=media&amp;token=72e84133-7f07-4d3e-bc8d-c5a959c8686f" alt=""><figcaption><p>Form Step</p></figcaption></figure>

### The Results Page

* After completing and submitting the form, users are shown offers for which they are pre-approved or pre-qualified.&#x20;
* Users can sort offers in a variety of ways, including by APR, term length, and “recommended,” the latter of which relies on Engine by MoneyLion’s Rec Score to rank offers by likelihood of conversion.

<figure><img src="https://3849802388-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MeMvVDbjd8vJWZ9Hwf0%2Fuploads%2FsYEwpipPJZJfizpJMcPn%2Ffiona_eg_pp.png?alt=media&amp;token=144cef85-a702-4501-b18a-589637bdb11f" alt="" width="375"><figcaption></figcaption></figure>

## Selecting the Auto-Redirect Option

* Auto-Redirect is an option that allows users who receive pre-approved or pre-qualified offers to be automatically redirected to the top offer (powered by Engine by MoneyLion’s Rec Score) displayed on their Results Page after 10 seconds.&#x20;
* Auto-Redirect is recommended for partners who prefer to streamline the user experience.

### Bridge Partner Pages

{% embed url="<https://fiona.com/network/avant/banking/explore?bridge_partner=sofi-savings>" %}

***

## Partner Page Brand Customization

{% hint style="info" %}
Note that the screenshots in this section reflect a Personal Loans Partner Page, not a New Marketplaces Partner Page.
{% endhint %}

All Partner Pages can be co-branded with your company logo and colors to deliver a seamless customer journey. The headline is also customizable (with Engine by MoneyLion compliance approval).

### Cobrand Example

<figure><img src="https://3849802388-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MeMvVDbjd8vJWZ9Hwf0%2Fuploads%2FyBiYeUnN06scqjm20tXg%2Fimage.png?alt=media&amp;token=9ad5f6f8-154d-4a13-a7d6-dce5d1924db8" alt=""><figcaption></figcaption></figure>

***

## Client Tags & Prefilling Customer Data

Engine Partner Pages support the ability to add certain tags with varying use cases, which are outlined in this section.

### Client Tag Use Cases

* Prefilling Customer Data
  * Decreases friction in the user experience and increases application submission rates
  * Useful when you already have that info on hand for that user, or want the front-end to default to particular values
* Reporting & Attribution
  * Used to send your own metadata to Engine in order to enrich reporting and attribution with Engine data

### How to Implement Client Tags

{% hint style="info" %}
The first query parameter appended at the end of a URL/path should start with a question mark `?`; all subsequent parameters should start with an ampersand `&`.
{% endhint %}

#### For Reporting

To **add client tags** to a Partner Page integration for the purpose of enhanced reporting, add query string parameters to the respective URL in the following format\*:

```
?tag.key_1=value_1&tag.key_2=value_2
```

#### For Data Prepopulation

The only field that can be prepopulated in Engine's Banking/Deposits Marketplace is a consumer's zipcode (`zip`):

```
?zip=10013
```

#### Sample Partner Page URL

```html
https://moneylion.com/network/{channel}/{zone}/search?tag.clientId=1234&zip=10013
```

<mark style="color:$primary;">In the above example,</mark> <mark style="color:$primary;">`clientId`</mark> <mark style="color:$primary;">is available as a tag for reporting purposes and the partner page "loan amount" field will be prepopulated with the value of "$</mark>10,000" for the consumer <mark style="color:$primary;">when the page is rendered.</mark>

### Supported Client Tag Keys

Below are the client tag keys that are currently supported.

{% columns %}
{% column %}
**Most common**

* `tag.clientId`
* `tag.subId`
* `tag.subId1`
* `tag.subId2`
* `tag.campaignId`
  {% endcolumn %}

{% column %}
**Also supported**

* `tag.agentId`
* `tag.clickId`
* `tag.deviceId`
* `tag.medium`
* `tag.sourceId`
* `tag.subId3`
* `tag.target`
* `tag.trafficsource`
* `tag.userId`
  {% endcolumn %}
  {% endcolumns %}

{% hint style="danger" %}
**Client tag keys are case-sensitive.** `subid` and `subId` are separate reporting keys.
{% endhint %}

<table><thead><tr><th width="46.0185546875"></th><th width="414.4017333984375">Example</th><th>Why</th></tr></thead><tbody><tr><td>❌</td><td><code>?tag.sub1={}&#x26;tag.sub2={}</code></td><td>Unsupported tags</td></tr><tr><td>❌</td><td><code>?tag.subId1={}&#x26;tag.subId2={}</code></td><td><code>{}</code> is a literal placeholder. Engine stores empty values.</td></tr><tr><td>❌</td><td><code>?tag.subId1=value1&#x26;tag.subId2=value2</code></td><td><code>value1</code> and <code>value2</code> are literal text, not real click values.</td></tr><tr><td>✅</td><td><code>?tag.subId1=8f3a2b1c9d&#x26;tag.subId2=4e7c1a92f0</code></td><td>Each key has a real value for that click.</td></tr></tbody></table>

If a different key is needed, please reach out to your Partner Manager - we *may* be able to accommodate, but adding nonstandard keys will increase the time it takes Engine to report Client Tag values back to you and is therefore not recommended.

[^1]: Placeholder to be replaced with precise values in the embed code provided to you


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