> For the complete documentation index, see [llms.txt](https://even-financial.gitbook.io/developer-center/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://even-financial.gitbook.io/developer-center/marketplace-integrations/partner-pages/auto-insurance-marketplace.md).

# Auto Insurance Marketplace

How to get started with a Partner Page integration for Engine's Auto Insurance Marketplace.

## Standard Partner Page Integration

### Partner Page URL Syntax & Components

All Partner Pages utilize custom URLs and tracking to ensure all transactions are correctly attributed. To integrate the **Partner Pages** on your website, you would place the following URL on your page in your desired location.

{% hint style="info" %}
**PLEASE NOTE**: Your Engine representative will provide you with your specific partner page URL. Do not try to reproduce from the sample URL outlined below.
{% endhint %}

<pre><code>https://moneylion.com/network/<a data-footnote-ref href="#user-content-fn-1">{channel}</a>/<a data-footnote-ref href="#user-content-fn-1">{zone}</a>/
</code></pre>

* **Channel:** Placeholder to be replaced with precise values in the embed code provided to you.
* **Zone:** Placeholder to be replaced with precise values in the embed code provided to you.

If implementing using an anchor \<a> tag, you may consider having the link open in a new tab with a `target="_blank"` attribute:

{% code overflow="wrap" %}

```html
<a href="https://moneylion.com/network/{channel}/{zone}/" target="_blank">Desired Link Text</a>
```

{% endcode %}

***

## Different Auto Insurance Experiences

This feature currently requires Partner Manager involvement to launch – contact your assigned Partner Manager for support.

### Short Form Experience

{% columns %}
{% column %}

<figure><img src="https://3849802388-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MeMvVDbjd8vJWZ9Hwf0%2Fuploads%2FFvBhPNwpPW1wYTHb3bNE%2FScreenshot%202026-10-07%20at%207.58.22%E2%80%AFAM.png?alt=media&amp;token=402f51ad-5907-407c-a109-a66d9b954000" alt=""><figcaption></figcaption></figure>
{% endcolumn %}

{% column %}

<figure><img src="https://3849802388-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MeMvVDbjd8vJWZ9Hwf0%2Fuploads%2FlMOznNv3NaSCGaAPyC6L%2FScreenshot%202026-10-07%20at%208.02.11%E2%80%AFAM.png?alt=media&amp;token=03790712-56e7-47ba-b511-8dde6da3470f" alt=""><figcaption></figcaption></figure>

{% endcolumn %}

{% column %}

<figure><img src="https://3849802388-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MeMvVDbjd8vJWZ9Hwf0%2Fuploads%2FSgsg7UNEFMRmNsWuVgJT%2FScreenshot%202026-10-07%20at%208.02.21%E2%80%AFAM.png?alt=media&amp;token=6e3e77de-63d0-4e19-ae60-84f21d90d2d3" alt=""><figcaption></figcaption></figure>

{% endcolumn %}
{% endcolumns %}

{% columns %}
{% column %}

<figure><img src="https://3849802388-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MeMvVDbjd8vJWZ9Hwf0%2Fuploads%2FOR6qge0N4nBm3w5s52gi%2FScreenshot%202026-10-07%20at%208.02.29%E2%80%AFAM.png?alt=media&amp;token=4854b52d-f3c1-425e-8783-0ff03f3ff4fe" alt=""><figcaption></figcaption></figure>
{% endcolumn %}

{% column %}

<figure><img src="https://3849802388-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MeMvVDbjd8vJWZ9Hwf0%2Fuploads%2FpP70OzjujB6B6vw18CVr%2FScreenshot%202026-10-07%20at%208.02.39%E2%80%AFAM.png?alt=media&amp;token=bdcc5d7a-7a18-422f-a23d-4d3299effe06" alt=""><figcaption></figcaption></figure>

{% endcolumn %}

{% column %}

<figure><img src="https://3849802388-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MeMvVDbjd8vJWZ9Hwf0%2Fuploads%2FGyMogsiAdfO1oObdLd8t%2FScreenshot%202026-10-07%20at%208.02.51%E2%80%AFAM.png?alt=media&amp;token=c603d359-e906-4d2e-8615-d140258c0e16" alt=""><figcaption></figcaption></figure>

{% endcolumn %}
{% endcolumns %}

<figure><img src="https://3849802388-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MeMvVDbjd8vJWZ9Hwf0%2Fuploads%2FhFPiw8mgxGtaZUwhuTFl%2FScreenshot%202026-10-07%20at%208.03.21%E2%80%AFAM.png?alt=media&amp;token=b4751555-2499-44da-81e3-87a3cf3caf61" alt=""><figcaption></figcaption></figure>

***

## Client Tags & Pre-filling Customer Data

Engine Partner Pages support the ability to add certain tags with varying use cases, which are outlined in this section.

{% hint style="info" %}
**Tags vs. Pre-fill**

**Client tags:** Used for attribution and reporting (prefix **tag**)

* Used to send your own metadata to Engine in order to enrich reporting and attribution with Engine data

**Prefill customer data:** Used as a query string parameter to send **non-PII** information (prefix **app**)

* Decreases friction in the user experience and increases application submission rates
* Useful when you already have that info on hand for that user, or want the front-end to default to particular values
  {% endhint %}

### How to Implement Client Tags for Reporting & Customer Data Pre-fill

{% hint style="danger" %}
For Auto Insurance specifically, **please use subId1 for click ID & subId2 for placement id**
{% endhint %}

To **add client tags** to a Partner Page integration for the purpose of enhanced reporting, add query string parameters to the respective URL in the following format\*:

```actionscript-3
?tag.key_1=value_1&tag.key_2=value_2
```

To **prefill customer data fields** in a Partner Page for the purpose of decreased friction in user experience, add query string parameters to the respective URL in the following format\*:

```actionscript-3
?app.key_1=value_1&app.key_2=value_2
```

{% hint style="info" %}
\*The first query parameter appended at the end of a URL/path should start with a question mark `?`; all subsequent parameters should start with an ampersand `&`.
{% endhint %}

#### Sample Partner Page URL

{% code overflow="wrap" %}

```ada
https://moneylion.com/network/{channel}/{zone}/search?app.zipcode=10011&tag.clientId=1234
```

{% endcode %}

<mark style="color:$primary;">In the above example,</mark> <mark style="color:$primary;">`clientId`</mark> <mark style="color:$primary;">is available as a tag for reporting purposes and the partner page "loan amount" field will be pre-populated with the value of "$</mark>10,000" for the consumer <mark style="color:$primary;">when the page is rendered.</mark>

### Supported Client Tag Keys

Below are the client tag keys that are currently supported.

{% columns %}
{% column %}
**Most common**

* `tag.clientId`
* `tag.subId`
* `tag.subId1`
* `tag.subId2`
* `tag.campaignId`
  {% endcolumn %}

{% column %}
**Also supported**

* `tag.agentId`
* `tag.clickId`
* `tag.deviceId`
* `tag.medium`
* `tag.sourceId`
* `tag.subId3`
* `tag.target`
* `tag.trafficsource`
* `tag.userId`
  {% endcolumn %}
  {% endcolumns %}

{% hint style="danger" %}
**Client tag keys are case-sensitive.** `subid` and `subId` are separate reporting keys.
{% endhint %}

<table><thead><tr><th width="46.0185546875"></th><th width="414.4017333984375">Example</th><th>Why</th></tr></thead><tbody><tr><td>❌</td><td><code>?tag.sub1={}&#x26;tag.sub2={}</code></td><td>Unsupported tags</td></tr><tr><td>❌</td><td><code>?tag.subId1={}&#x26;tag.subId2={}</code></td><td><code>{}</code> is a literal placeholder. Engine stores empty values.</td></tr><tr><td>❌</td><td><code>?tag.subId1=value1&#x26;tag.subId2=value2</code></td><td><code>value1</code> and <code>value2</code> are literal text, not real click values.</td></tr><tr><td>✅</td><td><code>?tag.subId1=8f3a2b1c9d&#x26;tag.subId2=4e7c1a92f0</code></td><td>Each key has a real value for that click.</td></tr></tbody></table>

If a different key is needed, please reach out to your Partner Manager - we *may* be able to accommodate, but adding nonstandard keys will increase the time it takes Engine to report Client Tag values back to you and is therefore not recommended.

### **Auto Insurance Supported Query Parameters**

Engine's Auto Insurance marketplace accepts the following parameters and values for customer data pre-population purposes:

| Field                                                                                                                                                                                                                                                    | Parameter                   | Acceptable Values                                                                                                                                                                                        |
| -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | --------------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Date of Birth                                                                                                                                                                                                                                            | `app.dateOfBirth`           | Date string of the format YYYY-MM-DD                                                                                                                                                                     |
| Zip Code                                                                                                                                                                                                                                                 | `app.zipcode`               | US 5-digit numeric ZIP code, e.g. `10001`. No leading/trailing whitespace                                                                                                                                |
| Number of Vehicles                                                                                                                                                                                                                                       | `app.numberOfVehicles`      | Integer between 1 and 5                                                                                                                                                                                  |
| Current Issuer                                                                                                                                                                                                                                           | `app.currentIssuer`         | String issuer name matching the enum values from Engine's API Reference for the Schema `AutoInsuranceIssuer`                                                                                             |
| Military Status                                                                                                                                                                                                                                          | `app.is_military`           | Boolean (`true`/`false`)                                                                                                                                                                                 |
| Home Owner Status                                                                                                                                                                                                                                        | `app.is_home_owner`         | Boolean (`true`/`false`)                                                                                                                                                                                 |
| <div data-gb-custom-block data-tag="hint" data-style="info" class="hint hint-info"><p><strong>The fields defined below are only used for Engine's legacy Auto Insurance experience (likely anything integrated prior to August 2026).</strong></p></div> |                             |                                                                                                                                                                                                          |
| Age Range                                                                                                                                                                                                                                                | `app.ageRange`              | <ul><li>AGE\_RANGE\_18\_20</li><li>AGE\_RANGE\_21\_24</li><li>AGE\_RANGE\_25\_34</li><li>AGE\_RANGE\_35\_44</li><li>AGE\_RANGE\_45\_54</li><li>AGE\_RANGE\_55\_64</li><li>AGE\_RANGE\_65\_PLUS</li></ul> |
| Multiple Vehicle Status                                                                                                                                                                                                                                  | `app.has_multiple_vehicles` | `true`                                                                                                                                                                                                   |
| Insured Status                                                                                                                                                                                                                                           | `app.is_currently_insured`  | `true`                                                                                                                                                                                                   |

[^1]: Placeholder to be replaced with precise values in the embed code provided to you


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