Personal Loans Marketplace

How to get started with an Engine by MoneyLion marketplace Partner Page integration for Personal Loans

Standard Partner Page Integration

Basic Partner Page URL Syntax

All Partner Pages utilize custom URLs and tracking to ensure all transactions are correctly attributed. To integrate the Partner Pages on your website, you would place the following URL on your page in your desired location.

PLEASE NOTE: Your Engine representative will provide you with your specific partner page URL. Do not try to reproduce from the sample URL outlined below.

https://moneylion.com/network/{channel}/{zone}/

Partner Page Components

• Channel: placeholder that will be replaced with precise values in the embed code provided to you.

• Zone: placeholder that will be replaced with precise values in the embed code provided to you.

If implementing using an anchor <a> tag, you may consider having the link open in a new tab with a target="_blank" attribute:

<a href="https://moneylion.com/network/{channel}/{zone}/" target="_blank">Desired Link Text</a>

Personal Loans Specific Partner Pages & Demos

Preferred Look Partner Pages

Preferred Look Partner Pages allow partners to prominently feature a specific financial institution. Users who apply for a product on a Preferred Look Partner Page are matched with an offer from the featured financial institution as the top result on their Results Page.

Preferred Look Partner Pages are co-branded with both the partner’s and the financial institution’s logos and are recommended for partners who want to feature offers from specific financial institutions.

This feature currently requires Partner Manager involvement to launch – contact your assigned Partner Manager for support.

Bridge Partner Pages

Bridge Pages helps partners capture unmonetized leads by delivering personalized loan offers to consumers who click on static link-outs to lenders currently unsupported by Engine by MoneyLion. With Bridge Pages, consumers are presented with an interstitial webpage, rather than navigating directly to the unsupported lender. There, they have the option to get matched with personalized loan offers through Fiona or continue directly to their selected lender.

This feature currently requires Partner Manager involvement to launch – contact your assigned Partner Manager for support.

Partner Page Brand Customization

Customizing Logo & Colors

All Partner Pages can be co-branded with your company logo and colors to deliver a seamless customer journey. The headline is also customizable (with Engine by MoneyLion compliance approval).

Cobrand Example

All Partner Pages can be co-branded with your company logo and colors to deliver a seamless customer journey. The headline is also customizable (with Engine by MoneyLion compliance approval).

Partner Page User Experience Customization

Selecting the Initial Step

There are two different experiences for users to start the initial step:

• Preview Step displays static offers from Engine by MoneyLion’s network of financial institution partners as the first step of the user experience. Offers can be sorted by credit rating, ZIP code, loan purpose, and amount. Users can click into a static offer to begin filling out the form. Preview Step is recommended for partners who want to utilize offer values and financial institution brand equity to encourage users to enter the flow.\

• Form Step displays the first question of the form (i.e., “Why do you need a loan?”). Using the Form Step, users can begin filling out the form immediately. Form Step is recommended for partners who want to maximize funnel efficiency and minimize the number of clicks in the user flow.

Preview Step

Form Step

The Results Page

After completing and submitting the form, users are shown offers for which they are pre-approved or pre-qualified. Users can sort offers in a variety of ways, including by APR, term length, and “recommended,” the latter of which relies on Engine by MoneyLion’s Rec Score to rank offers by likelihood of conversion.

Selecting the Auto-Redirect Option

Auto-Redirect is an option that allows users who receive pre-approved or pre-qualified offers to be automatically redirected to the top offer (powered by Engine by MoneyLion’s Rec Score) displayed on their Results Page after 10 seconds. Auto-Redirect is recommended for partners who prefer to streamline the user experience.

Client Tags & Prefilling Customer Data

Engine Partner Pages support the ability to add certain tags with varying use cases, which are outlined in this section.

Client Tag Use Cases

• Prefilling Customer Data

  • Decreases friction in the user experience and increases application submission rates

  • Useful when you already have that info on hand for that user, or want the front-end to default to particular values

• Channel Partner Reporting

How to Implement Client Tags for Reporting & Customer Data Prefill

To add client tags to a Partner Page integration for the purpose of enhanced reporting, add query string parameters to the respective URL in the following format*:

?tag.key_1=value_1&tag.key_2=value_2

To prefill customer data fields in a Partner Page for the purpose of decreased friction in user experience, add query string parameters to the respective URL in the following format*:

?app.key_1=value_1&app.key_2=value_2

*The first query parameter appended at the end of a URL/path should start with a question mark ?; all subsequent parameters should start with an ampersand &.

Sample Partner Page URL

https://moneylion.com/network/{channel}/{zone}/search?app.loanAmount=10000&tag.clientId=1234

In the above example, clientId is available as a tag for reporting purposes and the partner page "loan amount" field will be prepopulated with the value of "$10,000" for the consumer when the page is rendered.

Supported Client Tag Keys (for any integration type)

These are the keys that are currently fully supported across all Engine partner page types. Please note that the keys below are case-sensitive:

• agentId

• campaignId

• clientId

• deviceid

• medium

• sourceId

• subid

• subid1

• subid2

• subid3

• target

• trafficsource

• userid

If a different key is needed, please reach out to your Partner Manager - we may be able to accommodate, but adding nonstandard keys will increase the time it takes Engine to report Client Tag values back to you and is therefore not recommended.

Personal Loans Supported Client Tag Keys

The following is a list of params that can be added to the Partner Page URL:

Loan Form Step	Key (in url param)	Notes
Loan Purpose	app.purpose	Allowed values - LoanPurpose
Requested Loan Amount	app.loanAmount	No dollar signs, e.g. '6000'
Credit Rating	app.providedCreditRating	Allowed values - ProvidedCredRating
City*	app.city	Spaces should be converted to '%20', e.g. 'New%20York'
State*	app.state	Allowed values - State
Zip Code*	app.zipcode	Either 5 digits, or 9 digits separated by hyphen (5+4)
Property Status	app.propertyStatus	Allowed values - PropertyStatus
Date of Birth	app.dateOfBirth	Format: mm/dd/yyyy, e.g. '01/01/1990'
Highest Level of Education	app.educationLevel	Allowed values - EducationLevel
Employment Status	app.employmentStatus	Allowed values - EmploymentStatus
Annual Income	app.annualIncome	No dollar signs, e.g. '100000'
Pay Frequency	app.employmentPayFrequency	Allowed values - EmploymentPayFrequency

*These fields will be overwritten if the user’s location is detected